All about employee engagement in Africa
We focus on the development of integrated employee engagement strategies designed to impact and improve employee commitment. Our belief is that to operate in today’s environment of “business unusual”, organisations need to deliberately focus on improving their efforts to engage employees. This ensures they strategically leverage the discretionary effort of their people in practical ways that positively impact their bottom line, whether improved customer service, innovative thinking, self-driven higher performers, increased safety or reduced talent costs.
Our view on strategic employee engagement?
The most well-known definition is that of The Conference Board “A heightened emotional connection that an employee feels for his/her organization, that influences him/her to exert greater discretionary effort to his/her work” – Employee Engagement, A Review of Current Research and Its Implications (2006)
It’s about connecting employees’ to the business strategy in a way that captures their hearts and minds. It’s about authentic employees who THINK and FEEL engaged and who choose to ACT in ways that positively impact the bottom line profitability of a business whether it is through improved customer service, innovative thinking, self-driven higher performers, increased safety or reduced talent costs.. It’s about employee commitment…
Why is it important?
Organisations across the world know that employee engagement is a force that drives high performance outcomes. Engaged employees are more productive, more profitable, more customer-focused, safer and less likely to leave. These organisations understand that employee engagement is more than a human resources initiative; it is a strategic foundation for the way they do business and an employee engagement improvement strategy linked to the achievement of their goals will contribute to their success in the market.
In the current economic environment, it is more important than ever for organisations to ensure their long term sustainability through a single-minded focus on their goals and growth strategies, while reducing waste and inefficiencies wherever possible. Having employees on board as co-creators of business sustainability and success and as ambassadors for the corporate reputation has never been more important.